What's getting in the way of connecting with clients? Have you thought that it may be the title of your blog or article.
Earlier on in November, I showed you how you can craft the best blog in the world (ever).
But did you know that the title you give your blog or article can make or break it?
Your blog title matters more than you know.
Firstly, the words you use are what's picked up by web search engines. Use the wrong words and it won't come up when people are looking for your amazing information.
Secondly, the title is how you first connect with your client and wanna-be client. The title needs to connect with them and show them your awesomeness!
Today I share my 4 best tips to help you write the best title (to go with your best ever blog)!
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1. Use search words in your title.
Whatever your blog (or article) is about, make sure that you use that word in your title.
BUT, you don’t need to use the exact word. Use the word that people will use if they want to find the topic you’ve written about.
My number one tip here, is to use Google Adwords search terms.
Here's an example.
I put in the phrase 'irritable bowel syndrome' to my Adwords keyword research tool. It got 450,000 results. I put in IBS and it got 1,000,000 search popularity. So using the term 'ibs' will get me way more hits than using 'irritable bowel syndrome'.
If you’ve written about plantar fasciitis (a topic close to me at the moment!) you’ll get interested folk reading it, if plantar fasciitis is something they’ve heard about.
Change the title to include ‘foot pain’ and you automatically open up your article to people who just know their foot hurts (and that’s bad!).
2. Spell out the benefits of reading the article
Don't get too fancy, but tell your client exactly what they'll get by reading your article. What will they learn, about what and what impact will they make?
Blog titles that work well for health include:
Think about the last thing you searched for (personal, not work) why did you click on the link? What made you do it? Now incorporate that idea into your title.
3. Use the first paragraph like an abstract.
Beef out the title a little bit, to show (entice/ lure) your reader in.
If the title has captured their imagination, then the first paragraph should build on that.
4. Keep your title to 70 words or less.
Then the whole title will fit in the google display pane. If you have the option in your blog settings, then add an expanded description, so that people who see the title also get a quick summary of the content.
Every part of your blog (or article) should be written with an aim: to build a relationship, to give information, to make a sale.
The title is your billboard poster, your neon sign and your cheer leading squad. All rolled in to one! Make it count!
Hi, I'm Katrina. I love writing, and I love helping people grow their businesses.