Are you an authority, a thought leader, a nurturer, a celebrity or a creative?
How we 'speak' to our readers in our blogs isn't just about the words we use. The tone of voice we use can also help our business blog work to build a great relationship with our customers.
At the heart of determining our tone of writing-voice is our blogging personality.
Your personality vs your blog personality
Let's get this straight, right up front.
I'm not talking about YOUR personality. I'm taking about the personality of your business.
Yes, of course there's an overlap. Especially if you're a solo enterprise (like me!).
But your business personality isn't necessarily your personality. Think of it as the personality of your business.
The personality of your business may be based on a few things:
I talk about this more in my 'Finding Your Voice' course.
Maybe your business is a voice of authority, a trusted friend or challenging how things have always been done.
What's your blogging personality?
The Authority is an expert in their field.
The Thought-Leader is the challenger.
If you want to take your reader and give them a hug, tell them it'll all be okay, and you've got what they need to help them, then that's it. Your business blog personality is the Nurturer.
Oh well! HELLO THERE!!!!!!!!
If you're out there being a personality, being you then you're a Celebrity.
Creatives craft beauty around their readers.
Don't forget the bottom line
Blogging is another way to reflect the personality of your brand. So make sure your blogging voice is the same as your business voice.
Don't be an Authority when your website has the feeling of a Creative. Don't be a Thought-Leader when your work sits heavily in the Nurturing field.
Now you know your business blog personality it's time to get writing.
And how do you start writing? You decide what to write about.
In my next blog I share how you can easily plan a blog series by focusing on reader goals.
Hi, I'm Katrina. I love writing, and I love helping people grow their businesses.