And why knowing the difference could make or break your business.
Does your business have a blog page?
Should your business have a blog page?
This week I'll let you in on a few secrets about how amazing a blog can be to help your business grow, but only if you do 3 crucial things.
Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.
(Ha! All the p’s in the headline today!)
Copy-writers are taught that a great way to identify with potential clients is to identify their pain points. These are issues, problems or concerns specific to the group that you want to attract.
In fact, there’s a style of writing named just for this ‘PAS’ – Pain, Aggitate, Solve.
But in health & wellness we may need to modify this sales formula. Something that generic marketing or copy writers may not appreciate.
If you’re a health & wellness practitioner you might remember how, when you studied for your health & wellness profession you had to learn another language?
You had to pick up words in Medical-speak. Long words, Latin words, words that no one else knew (they were secret to the health world!)
It was almost like a secret code that only others in the medical world knew.
Here’s the problem folks.
Generally your clients hate this language. It doesn’t give them the warm fuzzy feelings towards you that they need so they engage with you.
What's getting in the way of connecting with clients? Have you thought that it may be the title of your blog or article.
Earlier on in November, I showed you how you can craft the best blog in the world (ever).
But did you know that the title you give your blog or article can make or break it?
Your blog title matters more than you know.
Oh here she goes again. Blowing her own trumpet! No! Nothing like that!
I'm going to share a little nugget of experience about how you can write the best blog in the world ... ever!
Hi, I'm Katrina. I love writing, and I love helping people grow their businesses.