If you’re a health & wellness practitioner you might remember how, when you studied for your health & wellness profession you had to learn another language?
You had to pick up words in Medical-speak. Long words, Latin words, words that no one else knew (they were secret to the health world!)
It was almost like a secret code that only others in the medical world knew.
Here’s the problem folks.
Generally your clients hate this language. It doesn’t give them the warm fuzzy feelings towards you that they need so they engage with you.
What's getting in the way of connecting with clients? Have you thought that it may be the title of your blog or article.
Earlier on in November, I showed you how you can craft the best blog in the world (ever).
But did you know that the title you give your blog or article can make or break it?
Your blog title matters more than you know.
Oh here she goes again. Blowing her own trumpet! No! Nothing like that!
I'm going to share a little nugget of experience about how you can write the best blog in the world ... ever!
Really. Do you know?
No, not meaning you don't know who I am (we'll come to more about me later, but really, apart from knowing I'm rather good at writing to help get health & wellness clients, it's not about me).
It's not about you either (sorry!).
It's about ... them! Yes. THEM! Who? Well, exactly. Do you know who you're talking to?
You love your work. Your passion for helping people on their wellness journey exudes from every pore. Someone asks you what you do for work and you positively fizz with enthusiasm.
Running your own business can seem like running a marathon.
With no training, in welly boots and a ball dress.
Whilst the original idea to start your own business may have been a great idea, the day-to-day practicalities can soon tarnish the dream.
There's something really wrong about this.
Hi! Its' me. Katrina. I love writing, and I love helping people grow their businesses.