Yes! Getting a consistent blogging habit could be as easy as I,2,3
Here we are in blog 4 of my 'sharing everything I know about blogging for business' series.
And building on my blog about blog topic hacks, I thought I'd share another gem - how building a series of blogs with a goal in mind can help you write consistent blogs for your business
Are you an authority, a thought leader, a nurturer, a celebrity or a creative?
How we 'speak' to our readers in our blogs isn't just about the words we use. The tone of voice we use can also help our business blog work to build a great relationship with our customers.
At the heart of determining our tone of writing-voice is our blogging personality.
Using these simple tricks I'll show you how to make choosing blog topics a breeze.
And why knowing the difference could make or break your business.
Does your business have a blog page?
Should your business have a blog page?
This week I'll let you in on a few secrets about how amazing a blog can be to help your business grow, but only if you do 3 crucial things.
Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.
How to coach website visitors from strangers to fans - using this one simple behaviour change strategy
Helping people make changes is something that health & wellness professionals are more than familiar with.
Whether it's one-on-one, in a group or online, it's often a core part of what we do.
But have you thought about using this knowledge to market your business?
What an Irishman, American and Kiwi taught me about writing for health & wellness businesses (although they thought they were teaching me about nutrition).
Last night I went back to my dietitian-roots and went to a lecture from the High Value Nutrition group. Along side some really neat nutrition messages, what I also got out of the lecture was three great take-home messages about the importance of making sure your words count when you're communicating with your clients.
So use your words wisely, and make them count.
Whether you're updating your website or writing it for the first time, the task ahead can be daunting!
What am I writing? What do I want to say? Who am I appealing to? What pretty pictures can I look at?
So, did you do what I did?
Go look at other peoples websites and see how they did it?
Here's my 5 hot tips on what to look at when you're updating or writing your website. I learned from experience!
(Ha! All the p’s in the headline today!)
Copy-writers are taught that a great way to identify with potential clients is to identify their pain points. These are issues, problems or concerns specific to the group that you want to attract.
In fact, there’s a style of writing named just for this ‘PAS’ – Pain, Aggitate, Solve.
But in health & wellness we may need to modify this sales formula. Something that generic marketing or copy writers may not appreciate.
If you’re a health & wellness practitioner you might remember how, when you studied for your health & wellness profession you had to learn another language?
You had to pick up words in Medical-speak. Long words, Latin words, words that no one else knew (they were secret to the health world!)
It was almost like a secret code that only others in the medical world knew.
Here’s the problem folks.
Generally your clients hate this language. It doesn’t give them the warm fuzzy feelings towards you that they need so they engage with you.
Hi, I'm Katrina. I love writing, and I love helping people grow their businesses.