Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.
How to coach website visitors from strangers to fans - using this one simple behaviour change strategy
Helping people make changes is something that health & wellness professionals are more than familiar with.
Whether it's one-on-one, in a group or online, it's often a core part of what we do.
But have you thought about using this knowledge to market your business?
What an Irishman, American and Kiwi taught me about writing for health & wellness businesses (although they thought they were teaching me about nutrition).
Last night I went back to my dietitian-roots and went to a lecture from the High Value Nutrition group. Along side some really neat nutrition messages, what I also got out of the lecture was three great take-home messages about the importance of making sure your words count when you're communicating with your clients.
So use your words wisely, and make them count.
Whether you're updating your website or writing it for the first time, the task ahead can be daunting!
What am I writing? What do I want to say? Who am I appealing to? What pretty pictures can I look at?
So, did you do what I did?
Go look at other peoples websites and see how they did it?
Here's my 5 hot tips on what to look at when you're updating or writing your website. I learned from experience!
(Ha! All the p’s in the headline today!)
Copy-writers are taught that a great way to identify with potential clients is to identify their pain points. These are issues, problems or concerns specific to the group that you want to attract.
In fact, there’s a style of writing named just for this ‘PAS’ – Pain, Aggitate, Solve.
But in health & wellness we may need to modify this sales formula. Something that generic marketing or copy writers may not appreciate.
If you’re a health & wellness practitioner you might remember how, when you studied for your health & wellness profession you had to learn another language?
You had to pick up words in Medical-speak. Long words, Latin words, words that no one else knew (they were secret to the health world!)
It was almost like a secret code that only others in the medical world knew.
Here’s the problem folks.
Generally your clients hate this language. It doesn’t give them the warm fuzzy feelings towards you that they need so they engage with you.
What's getting in the way of connecting with clients? Have you thought that it may be the title of your blog or article.
Earlier on in November, I showed you how you can craft the best blog in the world (ever).
But did you know that the title you give your blog or article can make or break it?
Your blog title matters more than you know.
Oh here she goes again. Blowing her own trumpet! No! Nothing like that!
I'm going to share a little nugget of experience about how you can write the best blog in the world ... ever!
Really. Do you know?
No, not meaning you don't know who I am (we'll come to more about me later, but really, apart from knowing I'm rather good at writing to help get health & wellness clients, it's not about me).
It's not about you either (sorry!).
It's about ... them! Yes. THEM! Who? Well, exactly. Do you know who you're talking to?
You love your work. Your passion for helping people on their wellness journey exudes from every pore. Someone asks you what you do for work and you positively fizz with enthusiasm.
Hi, I'm Katrina. I love writing, and I love helping people grow their businesses.